SOL and Siddartha Tytler Unveil 'Unchained': A Fusion of Fashion and Fragrance

SOL, the revolutionary fragrance brand initiated by Indian pop icon Zaeden, proudly introduces 'Unchained,' the highly anticipated addition to their prestigious fragrance collection. This new variant is the result of a dynamic collaboration between SOL and renowned fashion designer Siddartha Tytler, establishing a new benchmark in the fusion of olfactory artistry and style.

Inspired by Tytler’s vibrant palette and audacious couture, 'Unchained' encapsulates a sensorial journey mirroring his iconic design philosophy. The fragrance serves as a tribute to Tytler’s fashion journey, embodying his distinctive elements of sharp cuts, vivid hues, and exquisite crystal applications.

'Unchained' features a symphony of fragrance notes, including bursts of orange, Amalfi lemon, and Calabrian bergamot top notes, complemented by an alluring scent of Madagascar vanilla and mixed fruits, accompanied by white musk and amber forming the base notes. The packaging of this enchanting fragrance is inspired by Tytler’s visionary creations, showcasing bold colors and modern aesthetics, inviting consumers into the realm of daring sophistication.

Zaeden, the visionary behind SOL, expresses, “With the launch of ‘Unchained,’ we bring together the worlds of fashion and fragrance. This fragrance represents the evolution and diversification of SOL as a brand, staying true to our philosophy of capturing ‘Stories Of Life.’ Siddartha Tytler’s creative boldness resonates with our commitment to providing unique sensory journeys."

Siddartha Tytler adds, "As a person obsessed with fragrances since childhood, creating one has always been a dream. Thanks to 'SOL' and Zaeden for igniting my imagination and making this dream come true. The fragrance 'Unchained' is absolutely divine and evocative — I'm simply obsessed."

‘Unchained’ by SOL in collaboration with Siddartha Tytler is an olfactory experience tailored for free-spirited, confident souls embodying the synergy between fashion and fragrance. Launched by Zaeden as his first entrepreneurial venture, SOL's fragrance is available exclusively on their website, encouraging individuals to break free from conventions and embrace their individuality.