Soothe Healthcare enters baby hygiene category with Super Cute's diapers

Soothe Healthcare has announced the pan-India launch of Super Cute’s, India’s first ultra-thin premium baby diaper pants. Super Cute’s WonderThinz is one of its kind, ultra-thin, super-soft baby diapers to help the baby remain active and comfortable through the day.

Soothe Healthcare has already established its credentials in the women's hygiene space with its flagship brand Paree Sanitary Pads with 3-second heavy flow absorption technology. With the launch of Super Cute’s diapers, the brand has taken product innovation to the next level by introducing features like Super Bubble Technology, Wetness Indicator, and 2X more absorption.

Another disruptive addition by the company is the introduction of “Super Cute’s WonderShorts and WonderSkirts” diapers for babies. For the first time ever, these ultra-thin diapers come attached with shorts for boys and skirts for girls to make them complete as clothing bottoms. Super Cute’s diapers, aim to disrupt the baby hygiene space in India by offering a product that combines the benefit of hygiene and function with baby fashion.

Commenting on the launch, Sahil Dharia, Founder & CEO, Soothe Healthcare, said, "The journey of entering into the space of baby hygiene was the next logical move for us. I encourage parents to try these diapers once and they will know why Super Cute’s wins hands-down over any other brand in the market! Mothers love seeing their babies be their active and naughty best and this is what these ultra-thin, light diapers are meant for. We want to give the best to our babies and that is what we have done with Super Cute’s diapers."

Adding to this on Super Cute’s WonderShorts and WonderSkirts, Sahil added, "We realized that babies up to three years were mostly at home, and in diapers, and we wanted to bring a line of "functional fashion" for babies to look cute, and be comfortable at the same time. This thought led to us introduce WonderShorts and WonderSkirts. As a brand, we have always been at the forefront of product innovation, and Super Cute’s diapers are designed to meet the evolving needs of young Indian parents."