The Souled Store Introduces Liverpool Merchandise in India

The Souled Store has unveiled official Liverpool merchandise in India.

The merchandise, called the Mighty Reds Collection, will include a range of T-shirts, shorts, joggers, jackets, sweatshirts, and socks.

Vedang Patel, Co-Founder, The Souled Store, said, “We believe that the sports merchandise in India is highly underserved. We already partner with IPL and PKL teams and with the addition of Liverpool, we’re also excited to bring football merchandise to India at an affordable price point. Our aim is to become the one-stop destination for all things pop culture.”

Priced between Rs 899 and Rs 2,000, the Mighty Reds Collection will be available on The Souled Store’s website, mobile application, offline stores, and marketplaces such as Amazon and Myntra.

Jiggy George, Founder & CEO, Dream Theatre, official licensing agents of Liverpool Football Club for India, added, “LFC (Liverpool Football Club) has a wide base of followers in India and we are sure that the fans will enjoy sporting these high-quality products.”

Presently, the RP-Sanjiv Goenka Group-backed company is the official merchandiser of Indian Premier League (IPL) and Kabaddi franchises along with movie franchises like Batman and TV Shows including Friends.

The Souled Store was started in 2013. It has three exclusive offline outlets and is looking to add 40 more over the next three years.