Taneira Collabs with TENCEL LUXE for New Collection

Taneira, the Indian ethnic-wear brand from the house of TATA, has unveiled ‘Vegan Visions’, an innovative range of plant-based yarn sarees in collaboration with TENCEL LUXE.

This range of sarees woven from this innovative yarn brings together the harmonious union of nature and technology that drapes one in elegance. The unique filament of the yarn gives the sarees a heavenly luster reminiscent of silk while instilling it with a lightness making for a graceful, comfortable drape. Backed by scientific temperament, the strength of the new age yarn is a unique attribute that lends it a long life.

Ambuj Narayan, CEO, Taneira said, “At Taneira, as we continue to bring the traditional weaves made of pure and natural fibers from 100+ clusters across India under one roof, we are cognizant of the fact that our consumers are also progressive in their outlook and are exploring new lifestyle choices. Innovation is our ally, to help develop products that suit these contemporary lifestyles. And Vegan Visions - a range of Sarees made for occasion wear and formal wear, with a new plant-based yarn called Tencel Luxe, is a committed step towards our endeavor to keep up with the evolving consumer needs.”

Pranesh Sridharan, Commercial Head - Asia Pacific Middle East and Africa Region, TENCEL LUXE, added, “TENCEL LUXE is the first innovation in the natural filament yarn industry after over 40 years. It is derived from a plant base. It has a luster like silk and is very strong. Its strength allows for the addition of any amount of surface ornamentation. The Vegan Visions range of Sarees by Taneira truly celebrates this innovation.”

From a price range of Rs 4,999-7,999, the Vegan Visions range offers a melange of vibrant tones and designs and is an ideal choice for work wear, festive wear as well as evening wear. The collection is available to shop across select Taneira stores and on the brand’s official website.