Target Corporation has announced a limited-edition collection with Levi Strauss & Co., featuring an assortment of home and lifestyle items and marking Levi’s first Home partnership.
Reinventing what a retailer’s relationship with a national brand can represent, the Levi’s for Target limited-edition Home collection builds on the decade-long partnership between the two iconic companies, which began with the introduction of the DENIZEN from Levi’s value denim brand, and expanded in 2019 with the introduction of Levi’s Red Tab brand at Target. As part of the Red Tab expansion, Target is rolling out curated in-store displays to be set in 500 stores by Fall 2021.
The new Levi’s for Target limited-edition collection launches Feb. 28, 2021. Available at Target's website and in most Target stores, the collection features thoughtfully-designed, durable pieces meant to inspire a more sustainable home and life.
Jill Sando, Chief Merchandising Officer, Target, said, “Strategic partnerships like our work with Levi’s have long been a key part of Target’s success, allowing us to offer our guests the very best national brands alongside our incredible assortment of owned brands. Through this partnership, we’re able to offer a collection of items guests can’t find anywhere else, with pieces that exemplify the values and design prowess of both the Target and Levi’s brands.”
Karyn Hillman, Chief Product Officer, Levi’s, added, “We’re thrilled to be introducing our one-of-a-kind home collection with Target. We immediately connected on our mutual passion for purposeful and timeless design, with sustainability and quality at the core of everything we do. We dialed up the best elements of our two iconic brands and discovered fresh new ways to create truly unique products to be enjoyed for years to come.”
Target and Levi’s have worked hand-in-hand to create a collection of durably-made items for the entire family across home, pets, and apparel and accessories. As Levi’s first Home partnership, the assortment features items like tableware, quilts, pillows, and more, allowing guests to feel comfortable during a time when they are spending more time at home than ever before. In addition to the home, the collection includes the iconic Levi’s trucker jacket and sleepwear, along with pet apparel and accessories.
Levi’s for Target includes more than 100 items and ranges in price from $3-$150, with most items under $25. Apparel in the collection ranges in size from XXS-3X for women, S-4X for men, XS-XL for kids, 0-3M-3T for babies and toddlers, and XS-XL for pets.