Tide and Marvel Studios Team Up to Tackle Superhero Stains in New "Collateral Stains" Campaign

Tide has joined forces with Marvel Studios to promote its new Tide Oxi Boost Power PODS in celebration of the upcoming release of Captain America: Brave New World. The collaboration introduces the "Collateral Stains" campaign, which highlights everyday characters within the Marvel Cinematic Universe (MCU) as they navigate the stains caused by being on the sidelines of superhero action. The campaign emphasizes Tide’s Ultra Oxi Boost Power PODS as the ultimate solution for tackling even the most challenging stains, both within the MCU and in real life.

“Saving the world can get pretty messy. We’re thrilled to be collaborating with Tide to highlight everyday people in the MCU – and their ‘Collateral Stains’ – in the middle of our most messy and awesome action in ‘Captain America: Brave New World,’ and other fan-favorite and upcoming Marvel titles,” shared Holly Frank, Vice President, Walt Disney Studios, Partnership Management and Operations, Marvel. 

As part of the campaign, Tide is offering fans a chance to immerse themselves in the Captain America: Brave New World universe through a special, 5D “Collateral Stains Screening” on February 13 at Zero Space in Brooklyn, NY. The event will feature simulated “collateral stains” during key scenes, allowing attendees to experience the action in a unique and interactive way.

“No one in the Marvel Cinematic Universe is immune to the stains that occur from epic battles of superhero proportions. We’re thrilled to join forces with ‘Captain America: Brave New World’ to bring these collateral stains to life to show how the biggest stains in any universe can only be cleaned by Tide, the most powerful clean in any universe. So, whether you’ve spilled your morning coffee or got Hulk-sized stains on your way home, Tide has you covered,” stated Alex Perez, Vice President, North America laundry, Procter and Gamble. 

This unique partnership not only ties in with the release of Captain America: Brave New World but also highlights Tide’s role in tackling tough stains, no matter how big or small. With this campaign, Tide brings a fun and relatable perspective to cleaning, demonstrating how its products can handle even the messiest situations—whether from superhero battles or everyday mishaps. Fans of Marvel and Tide alike can look forward to a memorable experience that blends the world of superheroes with the everyday need for cleaning solutions.