Timex as a brand has met its match in Gujarat Titans, the defending Champions of the Tata Indian Premier League (IPL). The brand is excited to be a part of the GT family and is all set to enter the world of Tata IPL through its debut partnership association. Through this partnership, both Timex and Gujarat Titans are focused on delivering some of the best moments to their diverse audience. As an associate partner, the Timex branding shall be visible on the leading trouser of the Gujarat Titans.
Having made an explosive entry in their debut year, Gujarat Titans is a force to reckon with in this season of Tata IPL 2023. With a formidable all-around unit, the champions are keen to maintain their winning streak. The team’s retention of their core group and all-around skills promises to deliver an adrenaline-fueled spectacle that will keep fans on the edge of their seats. Gujarat Titans reflect everything that Timex as a brand believes in, and this makes the association more special and dynamic.
In a country where cricket is an emotion – an ever-evolving cultural phenomenon, Tata IPL brings to life the excitement of the audiences wherein they wait with bated breaths to cheer for the teams they love. Keeping in synergy with this emotion, the partnership between both Timex and Gujarat Titans has emerged as a shared commitment to providing the thrill of time and entertainment to their viewers across the country.
Timex through this association with Tata IPL and Gujarat Titans is gearing up to increase its consumer base countrywide. With a wide array of product portfolios Timex is focused on becoming a brand that is loved by generations across – from the millennials to the GenZs.
Deepak Chhabra, Managing Director Timex Group India said, "We are exhilarated to be associated with the Gujarat Titans for the upcoming Tata IPL season. Cricket is more than just a sport in India, it's a passion that unites the entire country. We believe that our association with the Gujarat Titans will help us connect with our customers and fans on a deeper level; the widespread love for the Tata IPL shall further enable us to reach out to a wider consumer base as well.”
This association also marks the journey of a long-lasting relationship and promises a flurry of exciting and innovative initiatives designed to engage with the team's ardent supporters on a more personal level throughout the IPL season.
"A legacy brand that has produced quality watches over the years, Timex continues to set high standards. Gujarat Titans are proud to sign a partnership with an iconic brand, which reflects similar values. We welcome them on this journey and look forward to a great partnership,” said Arvinder Singh, COO, Gujarat Titans.
The team's much-anticipated season opener will see them take on the mighty Chennai Super Kings (CSK) in an enthralling encounter scheduled for March 31 in Ahmedabad.