Timex Brings New SWITCH IT UP Collection

Timex Group India Ltd has introduced its all-new SWITCH IT UP collection, featuring 10 attractive watch styles for both men & women.

Based on the concept of “two looks from one watch”, the range offers a high style quotient and versatility through wrist watches with interchangeable straps. Designed for men & women who love precision and subtlety, these watches are guaranteed to never let you go out of style.

Adorned with minimal floral patterns set on a 36mm case, these domed crystal dial watches for women are perfect for this gifting season. You can create two looks with one watch, one styled with stainless steel bracelets and the other with leather straps.

The domed crystal dials watches for men come with top loader 43mm cases and can be styled with both stainless steel mesh bands and leather straps. The collection starts at a price of Rs 4495 onwards and is available on shop.timexindia.com.

Commenting on the launch, Ajay Dhyani, Head- Marketing and E-Commerce, Timex Group, said, “At Timex, we have always believed in delivering the best-in-class and on-trend innovative timepieces. Keeping in mind the season of love, we have crafted these new watch styles to celebrate both love and perfection. The watches come with two attachment options, both with quick release spring bars for easy change. And to up the gifting quotient, these watches come in a unique Valentine’s Day themed sleeve packaging.”

“This collection marks a style statement, comes in vivid colors and designs with thematic love elements hooked to enhance your Valentine’s Day look. We believe that these premium styles will be loved by both men and women,” he added.