Timex Joins Forces with Punjab Kings as Official Timekeeper for IPL Season

Timex, the renowned global watch brand, returns to the spotlight at the 17th edition of the TATA IPL, forging a partnership with Punjab Kings as their 'official timekeeper.' This collaboration entails prominent Timex branding on Punjab Kings' attire, underscoring the brand's commitment to precision and performance on the cricketing stage. With Punjab Kings boasting a formidable lineup led by veteran opener Shikhar Dhawan, the team is poised for a competitive season.

Both Timex and cricket have left indelible marks on Indian culture, epitomizing values such as passion, precision, and performance. As part of its evolving consumer engagement strategy, Timex endeavors to connect with its audience through innovative initiatives. The association with Punjab Kings aligns with Timex's objective to tap into the cricket frenzy that captivates the nation, fostering a deeper connection with the masses.

Deepak Chhabra, MD, Timex Group India said, “We are thrilled to be part of the IPL season this year with Punjab Kings as the official timekeeper of the kings. This is our second year with this cricketing extravaganza and with a young and energized team, we look forward to an exciting season ahead. Cricket is not just a sport with passion, it is also an entertainment event for the masses and this association is an opportunity to reach out to millions of consumers across the nation.”

The collaboration between Timex and Punjab Kings promises to heighten the excitement surrounding the TATA IPL, captivating dedicated supporters with each victory and thrilling moment in what is set to be an exhilarating spectacle. Echoing Chhabra's sentiments, KPH Dream Cricket Limited CEO Satish Menon expressed delight in partnering with Timex, recognizing the shared values and ethos that will expand their reach to a broader audience.