Music record label Tips Industries has entered into a music licensing agreement with Google's new YouTube Service 'Shorts'. YouTube Shorts is the latest short-video service offering by Google which allows users, creators, and artists to create short video content.
Tips said in a statement, “As part of this deal, Tips will license its large catalogue to YouTube platform allowing the huge Indian Diaspora across the world to create content inspired by its ever-popular and superhit music library in diverse Indian languages.”
Kumar Taurani, Chairman and Managing Director, Tips Industries, said that this partnership will open possibilities for creators and users to explore their creativity.
In December 2020, Tips Industries announced a global deal with social media giant Facebook to license its music for videos and other social experiences across Facebook and Instagram.
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