Toonz Retail to foray into online

Intensifying with its current fiscal target of Rs 100 cr of revenue, Toonz Retail, a one-stop shop of kids’ products for 0-12 years, is planning to launch its own online retail shop in the first week of May to push sales and post. "We have around 10,000 SKUs but on an average, only 3,500 SKUs can be offered at the store level due to limited space. With online foray, Toonz aims at giving better customer reach and maintain price sanctity between online and offline channel," said Sharad Venkta, Managing Director, Toonz Retail. “The company will continue promoting its private labels WowMom (0-3 years) and Super Young (3-12 years) on other online portals such as Flipkart, Snapdeal and Jabong, while other offerings would be exclusively available through its own portal only,” added Sharad. Toonz Retail is also planning to expand its offline presence by increasing its store count to 100 by the end of 2015. The company added around 30 stores last financial year to take its total count to 70 stores.