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Pokémon has partnered with the leading French men's fashion retailer Celio for a whole new Pokémon by Celio fashion collection. The new collection will be made available across Europe, the Middle East, Africa, and online. It features 12 products, which include high-quality sweatshirts and t-shirts, as well as cool accessories like backpacks and hats. In a bid to celebrate the new line, a dedicated pop-up store is opened in Paris for consumers to have an amazing Pokémon experience with exclusive Celio apparel available.