Entertainment firm-Dream Theatre is set to soon launch the merchandise of two pre-school brands --'Bob the Builder' and 'Thomas & Friends'. As per the terms of the two-year agreement, the firm will be coming out with a range of toys, apparels and school bags by May-June this year. The Entertainment firm already owns exclusive licensing rights for popular characters like Superman and Batman in India. The company had also secured exclusive licensing and merchandising (L&M) rights from Hit Entertainment for the cartoon characters across India, Pakistan and Sri Lanka. Currently, Dream Theatre has licensing rights of around 15 characters of Warner Bros, including Tom and Jerry, Harry Porter and Scooby Doo among others in India. Besides, it already has three pre-school characters like Chorion's Noddy, Mr Men and Little Miss in its kitty!
CHARACTER AND ENTERTAINMENTMuse Communication is now planning a major expansion in India by collaborating with multiple agencies, content platforms, and brands to launch various projects.
CHARACTER AND ENTERTAINMENTCrunchyroll is now exploring more licensing opportunities specific to India, Southeast Asia, and worldwide to enhance fan experiences.
FASHION AND LIFESTYLEPlayR, a sports and lifestyle brand, grew by 100 percent and sold over 100,000 Indian Premier League (IPL) fan merchandise items during the ongoing season. PlayR has partnered with multiple IPL franchises in India as their official merchandise partner.
FASHION AND LIFESTYLEPUMA will provide exclusive, top-quality performance kits, speed suits, and travel gear to every athlete affiliated with AFI.
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