Under Armour Launches its Fastest Performance Running Shoe in India

Inspired by the elite run athletes and constantly pursuing the most innovative solutions to help them get better, Under Armour has introduced its fastest performance running shoe, UA Flow Velociti Wind. Created after 17 rounds of raw material testing, 9 rounds of biomechanical testing, 15 rounds of shoe testing, and over 11,000 miles of wear-testing accomplished by some 130 elite athletes, all over three years, the shoe is finally launched in the country to help Indian runners perform better.

This latest innovation by the world’s biggest human performance brand is designed for speed over longer distances, putting the wind at your back with every stride. With a disruptive design and all-in-one cushioning system, the range eliminates the need for the rubber outsole, making it a lightweight performance running shoe.

Priced at Rs 15,999, UA Flow is Under Armour’s patented upper technology that eliminates rubber outsole and makes the shoe responsive, grippy, and supportive singular-foam compound to create an innovative, high-traction running shoe with nothing on the market like it today.

Tushar Goculdas, Managing Director of Under Armour India, said, “As a human performance company, we at Under Armour have been constantly pursuing the most innovative solutions to help athletes get better. UA Flow is the latest innovation in our running category that provides the fastest, lightweight and seamless experience that helps runners grip the surface better and run with confidence, with unparalleled traction. We will continue to inspire athletes in India with our performance solutions to help them propel their athletic journey with us.”