UNIQLO Launches New Collection with Fashion Designer Maiko Kurogouchi

Global apparel retailer UNIQLO is launching a collaboration collection with fashion designer Maiko Kurogouchi. UNIQLO and Mame Kurogouchi focuses on innerwear in signature curvaceous styling that employs such UNIQLO advances as AIRism and 3D Knit.

This comfortable new LifeWear will add carefree flair to everyday living for women everywhere.

Maiko Kurogouchi said about the new collection, “As a designer, one of my challenges has been to enhance feminine comfort and beauty with intimate items. Innerwear is an everyday essential; it’s the first thing we put on after waking up and it needs to feel comfortable on the skin. This collection will contribute to healthy and happy lifestyles.”

The simple, carefully considered cuts of this collection accentuate feminine beauty. The lineup includes AIRism and mesh bras and panties as well as bra tops. All items feature such delicate and luxurious details as thin straps and golden adjusters. The black, white, beige, and brown color palette covers the skin tones of women everywhere. Pieces are intentionally visible under apparel, eliminating the boundaries between innerwear and clothing featuring sophisticated new designs

In keeping with the LifeWear commitment to comfort, the collection includes apparel that works equally well at home and on outings. Like the innerwear, the clothing that Kurogouchi designed is simultaneously simple and sophisticated, from tops to skirts, pants, and dresses. All garments keep women comfortable and looking fabulous whether relaxing around the house or getting around town.