Vasu Healthcare Ventures into Herbal Skincare; Launches Vasu Naturals

Serving the Goodness of Ayurveda since 1980, Gujarat-based Vasu Healthcare Pvt Ltd, a leading brand in herbal and ayurveda space with its flagship brand TRICHUP, has forayed into Herbal Skincare. The company has launched a wide range of herbal skincare products in Personal Care that includes Face washes, Shower Gels, Body lotions, Skin cream, Face Masks, and Face Scrubs, etc under ‘Vasu Naturals’. In the next 3 years, Vasu Healthcare is aiming for sales of Rs. 250 crore, Vasu Naturals is expected to contribute 20-25% of the company’s sales.

Established in 1980, Vasu Healthcare is engaged in the manufacture & marketing of products ranging from Ayurvedic Therapeutic formulations, Herbal Cosmetic & Personal Care, Herbal & Nutritional Supplements. The company is among the top five brands in the Ayurveda prescription market of India and reported sales of Rs 125 crore in FY 19-20.  

Speaking on the launch, Hardik Ukani, Managing Director, Vasu Healthcare Pvt Ltd, said, “Vasu Naturals is the result of the company's strong Ayurveda heritage and R&D capabilities. The range is aimed at offering an innovative yet pocket-friendly range and as per the lifestyle of millennials. Products of Vasu Naturals are created with natural herbs including Neem, Aloe vera, Lemon, Turmeric, etc. In addition to domestic markets, we are launching ‘Vasu Naturals’ in our existing network of 50 plus countries and digital platforms. Our R&D team is further working on expanding the personal hygiene and skincare range including oral healthcare. In the next 3 years, Vasu Healthcare is aiming for sales of Rs. 250 crore, Vasu Naturals is expected to contribute 20-25% of company’ sales.”

Inspired by Nature, Vasu Naturals is set up with an objective to offer a range of innovative herbal products enthused by the Ayurveda’s rich heritage and backed by strong R&D, modern science, and technology. The company has launched 20 plus products, a range of Face Wash, Face Mask, Face Scrub, Hand Cream, Foot Cream, Face Cream, Hand Washes, Shower Gel Range, Body Lotions, Lip care, Skin Cream, etc. Products are Paraben Free, Formaldehyde free, Non-irritant, and dermatologically safe to use.

Sagar Patel, Director, Vasu Healthcare Pvt Ltd, stated, “Awareness for personal hygiene has increased a lot globally post Covid and acceptance of natural and Ayurvedic solutions has picked up a great deal. We are receiving excellent response from the domestic market as well as international markets in particular from the MENA region, CIS, and Europe region. In addition to the traditional channels, the Vasu Naturals range will be available on all the leading e-commerce portals including Amazon, Flipkart, BigBasket, Nykaa, and its own store. Company is also exploring a tie-up with a leading modern trade partner for Vasu Naturals.” 

Vasu Naturals is expected to complement the company’s Herbal cosmetic segment under the company’s flagship brand TRICHUP that offers a wide range of Hair Care Solutions including oil, shampoo, Henna, Herbal Hair powder, Serum, Hair Conditioner, Hair Cream, and Tablet.

Vasu Healthcare currently exports to 50 plus countries including Middle East, North Africa, CIS, United Kingdom, Europe, ASEAN & Latin America region countries. The company is looking to strengthen its international reach and planning to expand in European markets soon.