Vijay Sales and Wahter Collab for Clean Water and Innovative Ad Spaces

In a groundbreaking collaboration, Vijay Sales, a leading tech retail chain with 130+ outlets and a daily footfall of 70000+, joins forces with Wahter, India's innovative packaged water brand on a mission to make drinking water affordable. This strategic partnership not only involves Vijay Sales advertising with Wahter but also transforms its 33 stores across the Delhi NCR region into prime advertising spaces for brands collaborating with Wahter.

Under this unique alliance, Wahter will prominently display Vijay Sales' advertising on its water bottles, available to consumers at an affordable price of just Rs 2 for a 500 ml bottle at Wahter’s kiosks, carts, and strollers. This joint initiative is rooted in the shared commitment of both companies to provide cost-effective and clean drinking water.

In addition to featuring Vijay Sales' advertisements, Wahter will utilize the retail space in Vijay Sales stores across Delhi NCR to enable other brands to advertise on its packaged water bottles. Customers visiting Vijay Sales stores will have the added benefit of receiving complimentary water bottles branded with various enterprises partnering with Wahter. This dual initiative not only enhances the shopping experience for customers but also contributes to the promotion of clean drinking water.

Nilesh Gupta, Director of Vijay Sales said, "We are excited to join forces with Wahter in this pioneering initiative that promotes sustainable advertising practices. By opening up our store spaces for innovative advertising, we aim to create a platform that benefits both advertisers and provides clean drinking water to our customer base."

Kashiish Nenwani, Co-founder of Wahter said, "At Wahter, our mission is to provide clean drinking water to every individual at an affordable price point. Partnering with Vijay Sales allows us to expand our reach and fulfill this mission by making Wahter bottles accessible to a wider audience across the NCR."

Furthermore, Wahter has recently collaborated with Scrapbuddy to recycle PET bottles into eco-friendly fabrics and durable paver blocks. All Wahter water bottles are recyclable and will be collected back in their carts, marking a pivotal step in their mission to reduce environmental impact and create innovative solutions for a more sustainable future.