Winners of 2019 Licensing International Asian Awards

The 2019 Licensing International Asian Licensing Awards ceremony took place Sunday, Jan. 6 at the Hong Kong Convention and Exhibition Centre in Hong Kong. 

Asian Property of the Year

B.Duck – SEMK Products Limited

Corporate Brand/Lifestyle Property of the Year

Marvel – The Walt Disney Company

Digital Property of the Year

Honor of Kings – Tencent

Entertainment Property of the Year – ANIMATED

Boonie Bears: Blast into the Past – Fantawild Animation Inc.

Entertainment Property of the Year – LIVE ACTION

Avengers: Endgame – The Walt Disney Company

Licensed Promotion of the Year

Starbucks X Jimmy Liao’s The Moon Forgets Co-branded Gift Cards Kits – JIMMY S.P.A.(SHANGHAI) CO., LTD. / Starbucks

Location-Based or Experiential Initiative of the Year

Ali’s Wonderful Land in Chengdu – Beijing Dream Castle Culture Co., Ltd. / Chengdu New Pastoralism Theme Park Management Co., Ltd.

Retailer of the Year

Miniso Hong Kong Ltd. – We Bare Bears

Licensee of the Year – Apparel/Footwear/Accessories

Fujian Lixun Group Co. LTD – B.Duck Adult/Kids Tide Shoes, Clothing and Boutique Accessories

Licensee of the Year – FMCG

The Face Shop Co., Ltd – Coca-Cola/Cosmetics

Licensee of the Year – Housewares/Novelties

Miniso – Miniso X Pantone Series

Licensee of the Year – Toys

Hot Toys – Marvel Collectibles and Merchandise

The Newcomer Award

The British Museum – The British Museum

Source: Licensing International