Wrogn and Disney Unveil MADE TO PLAY Collection

Wrogn, the youth fashion brand co-owned by Virat Kohli, has joined forces with Disney to introduce MADE TO PLAY, a captivating line of men's fashion apparel. This collection embodies a delightful fusion of nostalgia and contemporary style, embracing pop culture that transcends the conventional confines of fashion.

The MADE TO PLAY collection by Wrogn showcases Disney's iconic character, Mickey Mouse, and his delightful companions, including Donald Duck and Goofy. The assortment comprises T-shirts, hoodies, and jumpers, all featuring a distinctive art style. Each piece is part of an exclusive series of archival artworks by Disney Animators, paying homage to the classic appearances of Mickey Mouse, Donald Duck, and Goofy. Iconic details like Mickey's red shorts and yellow shoes, Donald's sailor outfit, and Goofy's signature green hat and orange turtleneck are elegantly integrated into the designs. This is achieved through simple line art, minimal color palettes, and sleek typography, resulting in a collection that exudes timeless charm.

While staying true to Wrogn's signature style, these outfits infuse a chic and trendy look with the nostalgic allure of Mickey Mouse, who has emerged as a lifestyle fashion icon among young adults.

The collection was officially launched on Flipkart, India's leading e-commerce platform, coinciding with its Big Billion Days Sale in October 2023. Flipkart, known for its commitment to revolutionizing retail in India through technology, is set to witness a surge in demand for this collection during the year's most prominent online sale.

Combining Wrogn's proficiency in creating edgy and fashionable apparel with Disney's enduring stories and beloved characters, this collaboration resonates with a broad audience. Its primary objective is to inspire consumers to reconnect with their cherished Disney characters and relive the magic of their childhood.

Nishant Poddar, CMO of WROGN said, “We are excited about this collaboration as it not only reflects Wrogn’s quirky essence but also brings out the nostalgia through iconic Disney characters. The collection ensures accessibility for our customers and encourages them to embrace affordable, comfortable, and playful style choices. The launch of this remarkable collection has been nothing short of phenomenal.”

This captivating collection is readily available online through Flipkart and offline through Wrogn's extensive retail network, ensuring convenient access for consumers across the nation.