Wrogn Pays Tribute to Armed Forces with A47 Collab, Unveils 'The Indian Infantry Collection
Wrogn Pays Tribute to Armed Forces with A47 Collab, Unveils 'The Indian Infantry Collection

In a groundbreaking collaboration, Wrogn, the youth fashion brand co-owned by Virat Kohli, proudly introduces 'Wrogn X A47 - The Indian Infantry Collection,' marking the inaugural army-inspired fashion collection in India. This historic partnership not only sets a unique milestone for the fashion industry but also pays homage to the unsung heroes who protect the nation.

The essence of this collection goes beyond trends, it's a homage to the unsung heroes who protect our nation. "The real heroes of our country are neither seen on screen nor in a stadium, the real heroes are our armed forces. Today let's pay our tribute to the brave hearts of the world's largest democracy. Every time I wear this, I wear my gratitude. It’s a reminder for those who have taken the fall for me, you, and the entire nation,” said Virat Kohli, proudly wearing a piece from the ‘Wrogn and A47 - Indian Infantry Collection’.

The collection encompasses a range of garments, including polos, jackets, camo t-shirts, and hoodies. Inspired by the earthy shades worn by the Army, the color palette features khaki, olive green, camo, and various brown shades. Each piece is detailed with army badges, swatches, and motifs of the Kargil war, serving as a reminder of the valor and sacrifices made by the Army in the service of the nation.

Vikram Reddy, COO and Co-Founder of WROGN said, “This collection transcends mere fashion, it’s a heartfelt tribute to our genuine heroes, the Indian Infantry. This gives us Indians an opportunity to show our gratitude and be united with the nation at a profound level, as each piece in this collection stands as a daily reminder of the sacrifices our armed forces make.

Bhavik Vora, Founder and CEO, Black White Orange/A47 said, "A47 was born to honour India and its remarkable accomplishments. Our key objective is to ignite inspiration in the hearts of every Indian, encouraging them to proudly flaunt the diverse Indian organizations and achievements. Teaming up with Wrogn to enhance our partnership with The Infantry Museum and Research Centre marks a significant step toward realizing this vision. It's a vision that now stands shared by them and a colossal figure in India's sporting achievements, Virat Kohli. We couldn't have envisioned a more fitting person to breathe life into our mission of paying tribute to our true heroes. We hope this collection fills everyone with the same pride that we've experienced while creating it."

The collection, available online on Myntra, Flipkart, Wrogn.in, and offline in Exclusive Brand stores, Shoppers Stop, and Pantaloons through Wrogn’s retail network, ensures easy access for consumers across the country. The collection starts at Rs 1049.

 
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