ZAG Entertainment Enters Toy Biz in Licensing Deal with Playmates Toys

Zag Entertainment and Playmates Toys have announced a long-term global alliance. Zag Entertainment, a global independent entertainment studio specializing in world-class storytelling across TV, film and digital platforms, has teamed up with Playmates Toys to develop, manufacture and distribute innovative toy lines for Zag’s portfolio of brands including the company’s hit “Miraculous: Tales of Ladybug & Cat Noir”.

Jeremy Zag, Chief Executive Officer, ZAG, said, “What we love most about Playmates Toys, aside from their fantastic team, is their ability to not only capture the magic of our characters but also bring them to life.  Their ability to tackle any and all production challenges inspire us to further push the envelope and continue to innovate.  We couldn’t ask for a better partner.”

Bandai was Zag’s previous toy licensee for Miraculous.

Karl Aaronian, Senior Vice President of Marketing, Playmates Toys, stated, “We’re thrilled to enter into an enduring partnership with such a high caliber entertainment studio. We continuously strive to create unique product lines for kids that are entertaining, innovative and high-quality, and Zag is the perfect partner as we look to the future, sharing the same values as us. This is truly a new way of doing things. Working hand in hand with Jeremy and his team from the IP inception right through to having toys on shelves allows for a truly unique creative approach that will lead to incredibly innovative entertainment content and toy product.”

Zag is led by founder and CEO, Jeremy Zag, one of the hottest young talents in the entertainment industry. After founding the company in France in 2009, he has since expanded the company and operations to the United States.

The company’s first entertainment property, Miraculous: Tales of Ladybug & Cat Noir, has become an international phenomenon, with new and upcoming titles Power Players and Ghost Force already creating a significant buzz. Miraculous: Tales of Ladybug & Cat Noir, which airs in over 120 countries worldwide, continues on a rapid growth path, with new seasons in production, movies, a major worldwide theatrical release and more.

New title Power Players, currently airing on Cartoon Network, is an all-new action-comedy animation series with real stakes, large laughs and over-the-top action. One of the most realistically animated, episodic shows ever produced, this heroic fantasy follows a young boy Axel as he transforms into a living action figure with a wild new perspective on the world. Ghost Force, an upcoming CGI-animated series, follows a group of junior high school friends who form a secret superhero team dedicated to protecting New York City from spectral villains, large and small.