Cosmetics brand Amág Beauty has announced its launch as the first-ever makeup brand in India with Blue Light Insta Protect (blip), a new age technology that is incorporated in every product of Amág Beauty.
The 'blip' Technology Makeup, comes with the Blue Light Filter Technology that blocks out blue light rays from your devices, keeping your face pretty and protected. The blue light emitted from our screens is a major cause of skin damage and it is now one of the primary causes of premature ageing and wrinkles.
Aanchal Malhotra Gupta, Founder, Amag Beauty, said, “Amag Beauty is our lockdown baby born out of the need of giving the consumers not just any other makeup brand but a best friend who’d protect them and their skin. Hence, the idea of infusing our makeup products with the Blue Filter Technology.”
A specialized production unit along with strong research and development enables unhurried methods and handcrafted processes for the brand’s products. Amág Beauty claims to be cruelty-free, vegan, dermatologically tested, and certified organic - free from all parabens and sulphates.