At Avon, beauty is more than skin deep and it is a known fact that to be endowed with baby skin is every woman's dream. As it is the perfect balance of softness, plumpness, and bounce, there is a plethora of scientific research going on to get that right balance.
Avon's new skincare discovery, Protinol, is clinically proven to restore both types of collagen found in healthy skin, helping to mimic the perfect collagen equilibrium found in baby skin, a never-seen-before result.
The breakthrough ingredient is already gaining attention from industry-leading scientists. Dr Bayat from the University of Manchester independently tested the ingredient to help fully understand its power.
Dr. Bayat says, "This is the first time I have ever seen a significant increase in collagen 3 from a topical skin care product."
Protinol is available in Avon's NEW ANEW Skin Reset Plumping Shots. Used over seven days, these seven potent single-use shots have the maximum concentration of the patented Protinol technology, restoring seven years of collagen loss in just seven days, for plumper, firmer, looking skin.
Snigdha Suman, Marketing Head at Avon, says, "Whilst Avon has been leading the way in innovation for many years, Protinol is one of the most exciting discoveries of the decade. To find an ingredient that targets baby collagen as well as collagen 1 to restore skin plumpness is truly ground-breaking."
Available in India from May 2021, the ANEW Skin Reset Plumping Shots will be available through an independent Avon Sales representative.