The premium organic beauty brand Lotus Organics+ has appointed actress Dia Mirza as the brand ambassador for its Lotus Organics+ range of skincare and haircare products. As the face of the brand, Dia will appear in multiple campaigns which will run across digital platforms.
During the year-long association with Dia, the brand aims to cement its commitment to eco-friendly practices and pledges to improve sustainability. Lotus Organics+ is a socially responsible brand with a strong commitment to the environment and has found synergy with the spirited actress who is a UN Environment Goodwill Ambassador and United Nations Secretary-General Advocate for Sustainable Development Goals.
Commenting on the association, Nitin Passi, Joint Managing Director, Lotus Herbals, says, “Lotus organics+ is a brand committed to a non-toxic lifestyle and emphasizes the benefits of living life the organic way. We are delighted to associate with Dia Mirza, who shares the same passion for a better, greener world. She personifies the organic lifestyle, cares about the environment, and makes conscious choices towards sustainability."
Actress Dia Mirza elaborates, “I’m proud to be associated with Lotus Organics+, a brand that has deep-rooted values and an ethical approach towards the environment. It is a responsible 100 percent certified organic beauty brand committed to providing holistic skincare and hair care products without using any parabens or harmful chemicals. I am personally committed to sustainable living and aim to live a no-plastic lifestyle.”
Lotus Organics+ is a conscious and compassionate organic beauty and wellness brand whose products are crafted with 100 percent certified Organic actives. All its products are vegetarian, cruelty-free, and made without using parabens, sulphates, or artificial colors and come in packaging made of 100 percent recyclable material, which including paper boxes, glass bottles and jars.