BESTSELLER India has launched the European fashion brand PRODUKT in India.
PRODUKT is meant for the independent, self-confident, entrepreneurial, and opinionated boys of today who straddle with ease between their vocation and their social media status. PRODUKT by JACK & JONES will be exclusively available across TRENDS stores and on the online platform AJIO.
PRODUKT by JACK & JONES redefines the basics by upgrading it with fine yet unmissable details while rewriting the fashion game, one product at a time. The collection offers a complete wardrobe of effortless fashion for today’s active and urban men. A lot of styles are inspired by the ever-evolving indie and urban pop culture scene. The garments are vibrant, easy-going, and thoroughly imbibe the current trends.PRODUKT by JACK & JONES offers everything from utility streetwear to denim products and evening wear.
PRODUKT has roped in rising Bollywood star Ishaan Khatter as its brand ambassador. Ishaan’s persona reflects independent, self-confident, eco-aware, entrepreneurial, and opinionated characteristics that align with the brand universe. His rising popularity, given his success as an actor and ability to be effortlessly stylish, coupled with his charismatic attitude, has earned him quite a following.
Vineet Gautam, CEO & Country Head-BESTSELLER India says, “In a fashion-forward country like ours, it’s important to stay relevant and create fashion solutions for everyone. And for us, PRODUKT does just that! It taps into a category of the audience who are early adopters of fashion and are not afraid to experiment with their looks. Furthermore, we’re excited to partner with Reliance Retail, their retail footprint via TRENDSand strong digital presence through AJIO provides a great platform for us to showcase PRODUKT by JACK & JONES. As the face of the brand, Ishaan Khatter’spersonality of being effortlessly stylish coupled with his charismatic attitude completely synergizes with the brand DNA of PRODUKT by JACK & JONES.”
PRODUKT by JACK & JONES will be available exclusively on AJIO and across 153 TRENDS stores covering more than 100 cities across the country.