Owing to the rising woes of apparel waste management globally and how they contribute to a whopping 10 percent of global carbon emissions due to the fast fashion trend, Harbour9 – a homegrown premium apparel brand in India is investing mindfully to make its apparel range increasingly sustainable.
Introducing a range of sustainable outdoor casual apparel for the whole family, Harbour 9 is using recycled, tailoring-scrap-made yarn to make sweatshirts and tees for men, tops for women, and solid and patterned tees for kids between 0-12 years.
Not just using organic cotton fabric from regenerated yarn, the futuristic fashion brand is even devising a way to turn polyester fibers from discarded PET bottles into new-age clothes. Given the harm that plastic microfibres cause to the biodiversity in oceans, Harbour9’s new approach will pave the way to put to use plastic microfibres to the tune of 50 bn dumped plastic bottles from the oceans to be used ethically.
Made by using conscious amounts of recycled materials, the finished products from the house of Harbour9 are pre-dyed to ensure minimal environmental impact while being in line with the current fashion trends. Inclusive in their approach, Harbour9 is also making available its sustainable clothing range in plus-size options. Breathable and trendy in design, the brand will introduce premium and cost-efficient eco-friendly clothing ranging from casual outdoor wear to performance gear for fitness aficionados.
Manoj Jain, Director, Harbour9, said, “Climate change due to global warming is a big reason to worry for mankind to get back to basics and transition their lifestyle to being sustainable. One of the basic needs of humans, i.e. clothing has kept evolving so quickly in recent years that has led to the adoption of fast fashion and its negative impact on the environment by involving in animal cruelty and quickly mounting landfills. To avert the negative impact of wastage and its impact on climate change, we at Harbour9 have come up with this range of sustainable clothing which is ethically sourced.”