Indian Terrain Moves Towards Becoming a Conscious & Sustainable Fashion Brand
Indian Terrain Moves Towards Becoming a Conscious & Sustainable Fashion Brand

When it comes to fashion, consumers fall in love at first sight. But what a consumer often forgets to consider when buying new clothes is those important things they can’t physically see, such as whether or not items were made ethically. As part of its historic collaboration with Fairtrade India, a not-for-profit organization that encourages fair and sustainable trade worldwide, Indian Terrain has introduced its second edition of the exclusive Fairtrade fashion line along with its Spring Summer 21 collection. The collection is available at select exclusive brand outlets in India and in Indian Terrain’s e-commerce enabled site.

One of India’s leading fashion brands, Indian Terrain had made a further commitment in its mission towards sustainable fashion by partnering with Fairtrade India last year. The initiative, now in its second year, aims to educate consumers about what they purchase, as well as serving as a reminder of their power as a consumer, to help shape and create a better life for all the employees in trade.

Commenting on the launch, Charath Narsimhan, Managing Director, Indian Terrain Fashions Limited, said, “This pandemic has made everyone realize how important it is to be a socially responsible person in day-to-day life and I can see it (social responsibility) becoming a part of new aspirations for many. We are deeply proud to have commenced our collaboration with Fairtrade India last year to expand our role in a more responsible manner and contribute our part towards building responsible citizens with our everyday clothing of elegant style and remarkable comfort that makes you feel good. Indian consumers have the opportunity to be the catalyst of change by purchasing Fairtrade product line, knowing it will improve the lives of thousands of workers, farmers, and their families in trade, and that is truly extraordinary.”

“It certainly feels amazing to make clothing that is kind to both people and to the environment. Ethical and Sustainable values are always at the core of Indian Terrain with which we create quality products and also place a strong emphasis on educating our customers so that they are equipped to meet societal challenges. At Indian Terrain, we stay committed to carefully select textiles for all garments that feel good, perform well, are of good quality, and are good for the environment,” Narsimhan added.

Indian Terrain has increased the collection for this year’s Fairtrade product line due to the overwhelming response received from its customers last year. In addition to this, the new collection of 2021 captures a fresh attitude through color and style. Armed with optimism, an essential flavor to a man’s attitude and his wardrobe, this is the basis for the collections from Indian Terrain.

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[Funding Alert] Salty Bags Rs 5.4 cr from Marquee Investors
[Funding Alert] Salty Bags Rs 5.4 cr from Marquee Investors

Salty has successfully raised Rs 5.4 crore in a recent funding round, securing support from marquee investors: Anicut Capital, All in Capital, Suashish Diamonds, JK Group, and other investors.

Founded with a vision to redefine fashion jewelry, Salty has rapidly become a beacon of style, resonating with consumers seeking distinctive and expressive accessories. This recent funding milestone not only highlights the brand's growing popularity but also signifies a new chapter in Salty's journey. The funds will be strategically used to foster team expansion and launch a new product range, as the brand continues its mission to provide high-quality and affordable fashion accessories to consumers.

"We are thrilled to have such experienced consumer space investors as partners. Their support speaks volumes about the potential that is there in this space and we are excited about the opportunities that lie ahead. This is not just a financial milestone; it's a testament to the hard work of our team and the unwavering support of our community. We aim to achieve 40 crore annual revenue run rate in 2024 and expand our design range to include over 3000 products,” said Kanishka Garg, Twishaa Gupta, and Sonaal Goel, Co-Founders of Salty.

We are excited to back Salty's vision of bringing high-quality and affordable accessories to Indian consumers. Salty has shown exceptional efficiency in its one-year journey. We believe that Salty has the potential to become a key player in the e-commerce and jewelry space. We look forward to collaborating closely with the Salty team to achieve their ambitious goals and contribute to their continued success," said Ajay Anand, Partner, Anicut Capital.

Ashish Goenka of the Suashish Group mentioned, "We were impressed by the team and think that this venture is aligned with the emergence of fashion accessories as a category today's generation is in tune with. The team has come up with unique designs which demonstrate that they have a pulse on what younger generations want."

With over a year under its belt, Salty has become one of India's fastest-growing accessories brands, having fulfilled more than one lakh orders. The brand's encouraging history is demonstrated by its approval into the Startup India Seed Fund program and a community of 100K followers on Instagram.

Salty is poised to strategically deploy the raised capital to fuel several key initiatives. These include recruiting for key positions, expanding channels, and fortifying the brand's digital presence with the release of an App, propelling them towards the ambitious milestone of becoming a 100-crore company in the next few years.


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