DHC, one of the world’s top health and beauty brands known to define the future of skincare with the amalgamation of timeless Japanese beauty rituals and modern-day innovations, has made inroads into the burgeoning Indian beauty market.
The brand will launch its hero products namely DHC Deep Cleansing Oil and DHC Face Wash Powder, introducing to Indian consumers the age-old Japanese ritual of ‘double cleansing’. Other pertinent products include DHC Lip Cream- Lip balm, DHC Suncut Q10 EX Gel- Sunscreen, and DHC Acne Control Series.
On the launch of DHC in India, Fumi Manabe, Senior Manager Overseas Retail, DHC, shared, "The beauty and cosmetics market in India has grown exponentially. We are elated to have DHC as part of this exciting growth journey and bring to India our timeless tradition and ritual of the double cleanse and double moisturize. The youth is aware and thinking more seriously about skincare and acne care which are areas of DHC’s strength and expertise."
"Staying true to our brand’s philosophy, we’re looking forward to providing value to these consumers and also assisting them in their skincare journey so they understand there is beauty in imperfection. We want people to feel beautiful just the way they are in their own skin," she further added.
Founded in the 1970s, DHC was born out of Yoshiaki Yoshida’s quest for harnessing the power and skin-nourishing benefits of olive oil. Yoshida combined the time-tested skincare of his homeland with this antioxidant-rich golden oil and changed J-Beauty forever, thus launching DHC’s first-ever product, Virgin Olive Oil. What followed was an array of superior beauty and skincare products, heralding DHC as a coveted brand with over $1 billion sales worldwide.
DHC continually strives to integrate technologically advanced and unique botanical-based ingredients to offer an array of award-winning beauty and skincare products. Today, DHC is present in 34 countries, maintaining a massive cult following and reaching new customers every day. Its launch in India is a step forward in reinstating its position in innovation and mindful beauty which is free of colorants and fragrance.