Kalyan Jewellers, one of India's leading and most-trusted jewelry brands have partnered with Annapurna Studios to launch the ‘Bangarraju’ Men’s Jewelry Collection, ahead of the much-awaited Sankrathi release of the Akkineni Nagarjuna and Naga Chaitanya movie.
The long Navaratna haram and the iconic Puligoruharam worn by the father-son duo, in ‘Bangarraju’, is from the personal collection of the legend Akkineni Nageswara Rao, or ANR as he is lovingly known in the region. Through the Bangarraju movie, ‘The King of Style’Nagarjuna, has brought into vogue the PancheKattu (dhoti drape), Puligoru, and Navaratna Haram – a style that once defined the timeless ANR look.
Puligoru, which means tiger claw, is a traditional masculine design signifying courage and is part of the cultural ethos and legacy of this region. The nine precious gemstones in the Navaratna haram, on the other hand, symbolize purity, humility, awakening, contentment, courage, love, wisdom, compassion, and health. Kalyan Jewellers has recreated these two iconic pieces from the Akkineni family collection, giving fans a chance to recreate and embrace the iconic look.
Kalyan Jewellers brand ambassador and ‘Bangarraju’ lead, Akkineni Nagarjuna said in a video message, “My father has always been my inspiration, and this traditional look that I have recreated for the movie Bangarraju is a tribute to him – even the jewelry that I wear in the movie, is originally his. Ahead of the release of the film, this traditional look seems to have appealed to the audiences, and that is how Kalyan Jewellers came on board to recreate the Nana Garu’s haram designs.”
Ramesh Kalyanaraman, Executive Director – Kalyan Jewellers said, “We consider it an honor to be able to reproduce the iconic jewellery pieces that once belonged to NageshwaraGaru. As a brand, we have always followed a hyper-local product and outreach strategy. We have encouraged our patrons to not only take pride in their traditional designs but also to embrace them in style – and when it comes to style, there is none that does it as wonderfully as The King (Akkineni Nagarjuna) himself. This is our special Sankranti offering to our customers.”