Libas, one of the leading ethnic wear brands for women expands its offline presence via exclusive stores with a total of over 9000 sq feet of retail space across Lulu Mall, Lucknow, Lajpat Nagar and Amar Colony, New Delhi, and Phoenix Mall, Pune.
Each store is curated with a vision to offer a sensorial shopping experience to its customers, thoughtfully designed with Indian influences in modern architecture that resonates with Libas’ new identity, bringing freshness to the brand. Libas understands the evolving ethnic wear needs of an Indian woman and focuses on becoming a one-stop shop to provide 360-degree wardrobe solutions covering all facets and occasions. With an endeavor to blend the indigenous crafts of India with contemporary design, the stores offer the brand’s most iconic collections, exclusive occasion wear, wedding styles, ready-to-stitch fabrics, and plus-size clothing along with the brand’s core range of everyday ethnic wear Libas Basics.
Having successfully leveraged its many years of e-commerce experience and data to identify key locations and markets to undertake strategic expansion, within the first year of its shift from pure e-commerce to omnichannel, Libas has opened 10 stores across the country through the insights gained from its strong consumer database developed via the website.
Sidhant Keshwani, CEO, Libas, said, “The ethnic wear market for women is extremely cluttered. Novelty in the offering is what makes one stand out and at Libas we have been able to bring freshness to the discerning consumer with new merchandise every 10-15 days. We are thrilled to launch our exclusive store at prime locations. While Libas was conceptualized as an e-commerce brand and we have had immense success with the same, traditional brick and mortar was always on our radar for a holistic omnichannel presence. After New Delhi, Lucknow and Pune, we will open doors to Libas in cities such as Pune, Chandigarh, Mumbai, and Bangalore.”
“Our robust website coupled with the physical stores are expected to see an overall 70 percent growth as compared to the previous year. We’re absolutely geared to cater to the festive demand with the latest collections and trends that work well for the season both online and at our stores,” he added.
Libas’ constant endeavor has been to provide great value to the customer along with elegant And upbeat collections of ethnic and fusion wear carefully curated in line with emerging fashion trends both in India and abroad. With this growth trajectory and consumer sentiment towards its offerings, Libas is confident of making greater inroads across key cities in India.