Metro Brands Partners with ECCO for Retail Expansion
Metro Brands Partners with ECCO for Retail Expansion

Metro Brands Limited (MBL), one of India’s leading footwear retail chains, has partnered with ECCO, a Denmark-based brand that manufactures and retails premium leather shoes and accessories across 101 countries. Metro Brand’s partnership with ECCO will allow Indian consumers to access the premium range of innovative, high-quality, and ultra-comfortable footwear starting in September. 

Metro Brands will retail ECCO’s formal collection for both men and women in strategically selected Metro and Mochi stores located across India. ECCO footwear will also be accessible to consumers in India through the Metro and Mochi websites. 

The ECCO range celebrates the understated, distinct, and contemporary Scandinavian style that is recognized the world over. With innovation, craftsmanship, and sustainability lying at the heart of each pair, ECCO constantly aims to disrupt the footwear and leather industry across the globe. The range available with Metro Brands targets their luxury customer, seeking classic silhouettes with advanced technology to provide ultra-comfort.

Nissan Joseph, CEO, Metro Brands Limited said, “We are delighted to partner with a globally loved brand like ECCO as this allows us to create a premium footwear experience for our Indian consumers and in the process, helps us further expand this segment. ECCO and Metro Brands share several common ideologies — perfection, excellence, craftsmanship, innovation, and technology — and we can’t wait to jointly elevate Indian footwear choices with this collaboration.” 

The family-run ECCO founded in 1963 by Birte and Karl Toosbuy, makes leather at its gold-rated tanning facilities across Europe, Southeast Asia, and the Far East. The brand has a rigorous focus on craftsmanship, quality, and driving innovation and is constantly seeking to disrupt and provide improvements for the footwear and leather industry.

Among ECCO’s revolutionary innovations are its water-saving DriTan™technology that paves the way for sustainability in the leather tanning industry and its direct comfort technology FLUIDFORM™ which puts comfort in motion as the material takes the shape of the natural contours of the foot. 

Casper Gram Hvejsel, Regional Managing Director, Asia Pacific, ECCO said, “We are elated to expand into the Indian market with Metro Brands, which, with its pan-India reach and omnichannel approach makes them an ideal partner for us. We are looking forward to introducing customers to the world of fine, uniquely-crafted, pure-leather luxury footwear and accessories made with the latest technological innovations.” 

Metro Brands Limited has successfully launched and established globally-renowned brands in India like Crocs, FitFlop, and Biion.

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