SUGAR Cosmetics Launches #BoldAndFree Campaign Featuring Taapsee Pannu

The campaign is a celebration of the brand's philosophy of empowering women to look beyond societal approvals and be comfortable, confident & bold in their own skin.
SUGAR Cosmetics Launches #BoldAndFree Campaign Featuring Taapsee Pannu

SUGAR Cosmetics has brought onboard actress Taapsee Pannu as the face of its latest campaign #BoldAndFree.

The new campaign is promoted across television, print and OOH and will further be amplified across various mainstream digital and social media channels. The OOH campaign will go live pan India including metro cities and major tier -I & -II cities. The TV Commercial will be aired nationwide in 8 languages including Hindi, English, Marathi, Bengali, Kannada, Malayalam, Tamil and Telugu across all prime electronic channels. Taapsee has also made the official announcement about the campaign on her Instagram profile.

Taapsee Pannu for SUGAR

The campaign is a celebration of the brand’s philosophy of empowering women to look beyond societal approvals and be comfortable, confident & bold in their own skin. The narrative of the TV commercial plays on how we always subconsciously keep seeing ourselves in the mirror and are conscious of how we look. This need for approval – be it that of society or even the mirror we look into – always makes us second-guess how beautiful we ‘feel’ – and this needs to change. With this campaign, SUGAR urges its patrons and viewers to break free from that urge of getting approvals to feel and look good because one does not need the validation of a mirror or society to feel beautiful and complete.

“It gives me immense pleasure to welcome Taapsee to the family! Today, SUGAR is the makeup choice for all bold, independent women who refuse to be stereotyped into roles. At SUGAR, we believe in chasing dreams and being unstoppable. We love making beauty fun and constantly aim at creating clutter-breaking personas. When we look at Taapsee, we see someone who is self-made - with the same bold, cheerful and fearless attitude that SUGAR resonates with. We’re super excited to have her onboard for our #BoldAndFree Campaign, and can’t wait to create magic, one look at a time,” added Vineeta Singh, CEO & Co-founder, SUGAR Cosmetics.

SUGAR Cosmetics is currently present in 10,000+ stores across 130+ cities, along with a robust digital presence through the brand owned website and app.

 

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