The Pant Project Creating Waves in the Men's Apparel Industry
The Pant Project Creating Waves in the Men's Apparel Industry

The Pant Project (TPP) was launched in October 2020 and from the very beginning, TPP has distinguished itself by positioning its brand as an entirely digital full-service e-tailor for custom-made men’s pants in India. Its growth has been tremendous, and its value proposition is unique, catapulting them to success in such a short span of time.

Recently, TPP created waves in the men’s apparel industry by bringing their namesake, rising cricket sensation Rishabh Pant, on board as their brand ambassador. Pant’s fearlessly confident persona on social media, and versatility on the field, is a perfect reflection of TPP’s brand values.

Rishabh Pant is now also the face of TPP’s newest PanT20 Collection,  a luxurious range of cool, comfortable, breathable cotton chinos, in a vibrant array of cricketing colors. The entire PanT20 Collection, like all pants on TPP's website, is machine washable and easy to care for, making it the ideal choice for men who lead busy lives. With added stretch for comfort, these pants are made to live in, all day every day.

The PanT20 Collection offers an array of summer colors in pants or shorts, including Hyderabad Orange, Delhi Blue, Rajasthan Pink, Chennai Yellow, Kolkata Purple, Mumbai Blue, Punjab Red, and Bangalore Black.

The Pant Project Creating Waves in the Men's Apparel Industry

Available as both full-length pants and shorts, each PanT20 Collection piece is custom-made to every client’s requirements. Buyers can pick their waist size and fit of choice - Slim, Tapered, or Relaxed. TPP’s attention to detail shows in its options for front panels, fastenings, and even hem styles. Going a step further, every man, no matter his height, can tailor his perfect pair of pants with TPP’s bespoke inseam lengths for pants, and even pick from three lengths in shorts (Short, Medium, Long) to suit their comfort. TPP’s personalized service even extends to free monogramming, video consults with their in-house stylists, shipping, and alterations.

The brand wants to harness the power of technology to revolutionize the traditional retail experience and provide clients with a hassle-free clothing solution from the comfort of their homes.

The new PanT20 Power Stretch Knit Shorts are available for Rs 1,990, Stretch Chino Shorts for Rs 2,490, and both their Stretch Chino and Power Stretch Knit Pants retail at Rs 2,990. 

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[Funding Alert] Salty Bags Rs 5.4 cr from Marquee Investors
[Funding Alert] Salty Bags Rs 5.4 cr from Marquee Investors

Salty has successfully raised Rs 5.4 crore in a recent funding round, securing support from marquee investors: Anicut Capital, All in Capital, Suashish Diamonds, JK Group, and other investors.

Founded with a vision to redefine fashion jewelry, Salty has rapidly become a beacon of style, resonating with consumers seeking distinctive and expressive accessories. This recent funding milestone not only highlights the brand's growing popularity but also signifies a new chapter in Salty's journey. The funds will be strategically used to foster team expansion and launch a new product range, as the brand continues its mission to provide high-quality and affordable fashion accessories to consumers.

"We are thrilled to have such experienced consumer space investors as partners. Their support speaks volumes about the potential that is there in this space and we are excited about the opportunities that lie ahead. This is not just a financial milestone; it's a testament to the hard work of our team and the unwavering support of our community. We aim to achieve 40 crore annual revenue run rate in 2024 and expand our design range to include over 3000 products,” said Kanishka Garg, Twishaa Gupta, and Sonaal Goel, Co-Founders of Salty.

We are excited to back Salty's vision of bringing high-quality and affordable accessories to Indian consumers. Salty has shown exceptional efficiency in its one-year journey. We believe that Salty has the potential to become a key player in the e-commerce and jewelry space. We look forward to collaborating closely with the Salty team to achieve their ambitious goals and contribute to their continued success," said Ajay Anand, Partner, Anicut Capital.

Ashish Goenka of the Suashish Group mentioned, "We were impressed by the team and think that this venture is aligned with the emergence of fashion accessories as a category today's generation is in tune with. The team has come up with unique designs which demonstrate that they have a pulse on what younger generations want."

With over a year under its belt, Salty has become one of India's fastest-growing accessories brands, having fulfilled more than one lakh orders. The brand's encouraging history is demonstrated by its approval into the Startup India Seed Fund program and a community of 100K followers on Instagram.

Salty is poised to strategically deploy the raised capital to fuel several key initiatives. These include recruiting for key positions, expanding channels, and fortifying the brand's digital presence with the release of an App, propelling them towards the ambitious milestone of becoming a 100-crore company in the next few years.


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