The Pant Project Creating Waves in the Men's Apparel Industry

The brand wants to harness the power of technology to revolutionize the traditional retail experience and provide clients with a hassle-free clothing solution from the comfort of their homes.
The Pant Project Creates Waves in the Men's Apparel Industry

The Pant Project (TPP) was launched in October 2020 and from the very beginning, TPP has distinguished itself by positioning its brand as an entirely digital full-service e-tailor for custom-made men’s pants in India. Its growth has been tremendous, and its value proposition is unique, catapulting them to success in such a short span of time.

Recently, TPP created waves in the men’s apparel industry by bringing their namesake, rising cricket sensation Rishabh Pant, on board as their brand ambassador. Pant’s fearlessly confident persona on social media, and versatility on the field, is a perfect reflection of TPP’s brand values.

Rishabh Pant is now also the face of TPP’s newest PanT20 Collection,  a luxurious range of cool, comfortable, breathable cotton chinos, in a vibrant array of cricketing colors. The entire PanT20 Collection, like all pants on TPP's website, is machine washable and easy to care for, making it the ideal choice for men who lead busy lives. With added stretch for comfort, these pants are made to live in, all day every day.

The PanT20 Collection offers an array of summer colors in pants or shorts, including Hyderabad Orange, Delhi Blue, Rajasthan Pink, Chennai Yellow, Kolkata Purple, Mumbai Blue, Punjab Red, and Bangalore Black.

The Pant Project Creating Waves in the Men's Apparel Industry

Available as both full-length pants and shorts, each PanT20 Collection piece is custom-made to every client’s requirements. Buyers can pick their waist size and fit of choice - Slim, Tapered, or Relaxed. TPP’s attention to detail shows in its options for front panels, fastenings, and even hem styles. Going a step further, every man, no matter his height, can tailor his perfect pair of pants with TPP’s bespoke inseam lengths for pants, and even pick from three lengths in shorts (Short, Medium, Long) to suit their comfort. TPP’s personalized service even extends to free monogramming, video consults with their in-house stylists, shipping, and alterations.

The brand wants to harness the power of technology to revolutionize the traditional retail experience and provide clients with a hassle-free clothing solution from the comfort of their homes.

The new PanT20 Power Stretch Knit Shorts are available for Rs 1,990, Stretch Chino Shorts for Rs 2,490, and both their Stretch Chino and Power Stretch Knit Pants retail at Rs 2,990. 

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