The entry of other global competitors like Burger King, Wendy's, Carl's Jr in the same segment may give these iconic chains a stiff competition as these brands have spent a lot of time in researching about the Indian market.
Recently, a media report speculated that the chain will open 12 outlets in India. However, when Restaurant India examined the issue, a senior official requesting anonymity said there is no such number has been decided.
According to a research, the consumption of burgers in Delhi topped the charts at 31 per cent; Pune came close at 30 per cent followed by Mumbai at 21 per cent.
Duane Messerschmidt, Director of International Sales, Johny Rockets shares the starting up experience in India, reason for expansion and the legalities he went through while opening a restaurant in foreign country.
Burger King is targeting India as its largest market in the world as rapidly growing Indian middle class are witnessing a sea change in their eating habits.