adidas and Karlie Kloss co-create first collection

adidas and American supermodel Karlie Kloss have teamed up on their first activewear collection which is a mélange of versatile activewear, ranging from the essential high-performance workout bra and tights to trend-inspired streetwear pieces.

The collection is designed to inspire young women to harness the power of an active life.

Taking inspiration from the wardrobe of Karlie Kloss and her own background in sports and love of running, the collection is available in a palette of collegiate colors with playful orange accents. The collection has aimed to reduce the use of plastic and make a more sustainable product and therefore has used PRIMEBLUE, a high- performance recycled material made in part with Parley Ocean Plastic, and PRIME GREEN, a series of high-performance recycled materials.

Created for optimum performance and comfort, the collection features adidas’ AEROREADY fabric technology throughout to keep athletes and creators feeling dry as they move.