Alexa Demie, MAC enter beauty collab

Alexa Demie and MAC Cosmetics have collaborated for the More Than Meets the Eye collection. The “Euphoria” star will also serve as the face of the collection in a campaign.

Demie said, “My mom used to work at MAC, I think that was her first job, and she would bring me there as a little girl all the time. I remember she had to do a 10-minute crazy editorial makeup look in front of the entire store to get the job, and she used me as her model.”

Alexa Demie x MAC Cosmetics collection consists of an all-new eyeshadow formula called the dazzle shadow extreme and a revamp of the original MAC eyeshadows in 36 different shades. Besides this, the line also features another new product, a fiber eyebrow boosting gel.

“When MAC approached me to be part of their ‘More Than Meets the Eye’ campaign, I was beyond ecstatic. I couldn’t think of a more iconic brand to collaborate with! In the collection, I fell in love with all the colorful eyeshadows, especially the blues, greens and pinks that made it so much fun to create beautiful eye looks,” Demie added.