Axiom Space and Build-A-Bear Continue Space Exploration Partnership with GiGi's Return Mission

Axiom Space and Build-A-Bear Workshop are set to extend their unique partnership by sending a teddy bear crew member, named GiGi, into space alongside the Axiom Mission 3 (Ax-3) astronauts. The launch, scheduled for no earlier than Jan. 17 from Florida, marks a captivating chapter in their collaboration. GiGi, adorned in Axiom Space's next-generation spacesuit, serves as the Ax-3 mission's zero-gravity indicator, building on its debut mission during Axiom Mission 2 (Ax-2) last May—the first-ever space voyage for a Build-A-Bear stuffed animal.

Julia Fitzgerald, Chief Marketing Officer at Build-A-Bear, expressed enthusiasm for continuing the partnership and witnessing GiGi's return to orbit as part of the Ax-3 mission. Beyond the historical significance, Fitzgerald hopes GiGi's journey inspires children to explore STEAM activities and consider careers in science, technology, engineering, the arts, and mathematics (STEAM). GiGi, as the fifth crew member of Ax-3, aims to spark curiosity and interest in space exploration among children worldwide, emphasizing that the sky is not the limit when it comes to adventure and learning.

Sandra Nelson, VP, Marketing, Axiom Space said, “Our partnership with Build-A-Bear is key in helping to drive curiosity in young minds about space exploration. We want our fifth crew member, GiGi, to inspire youth in space exploration and encourage them to grow their knowledge about STEAM. We must build a diverse workforce with a unique skillset ready to drive innovations and fuel new ideas to advance civilization.”