Bulldog Licensing Expands Odo's Reach in India with New Deals

Bulldog Licensing has recently announced exciting licensing agreements for Odo, the lovable owl with boundless imagination. One of the notable deals is a publishing agreement with Pan Macmillan, which has already launched two English-language book titles in March, with two more titles scheduled for release later this year.

The initial titles, "Odo: Super Owl!" and "Odo: The Egg," take young readers on thrilling adventures alongside Odo and his friends at Forest Camp. These picture book stories aim to nurture self-confidence and empathy in preschoolers, mirroring the values conveyed in the accompanying television series.

The licensing program for Odo has gained substantial momentum in the United Kingdom, with the appointment of several new partners. Among them are Poetic Brands for apparel, RJ Bags, Roy Lowe for character socks, and Rainbow Productions for children's characters at commercial events. Additionally, Wow Stuff, a renowned and award-winning partner to Tier One brands, has been named the master toy partner. The licensing campaign is also commencing its expansion into vital international markets.

Managed by Bulldog, the licensing campaign capitalizes on the soaring popularity of the 2D-3D animated series, which captivates preschoolers by portraying the journey of a young owl at Forest Camp as he discovers the essence of friendship and self-belief among a delightful ensemble of feathered creatures.