Carrera and Prowl Unveil Summer '23 Athleisure Collection in India with Tiger Shroff

Carrera Eyewear, in collaboration with Prowl, has officially launched its Summer '23 athleisure collection in India, featuring renowned fitness icon and celebrity Tiger Shroff. This exciting partnership brings together Tiger Shroff's dynamic energy and Carrera's innovative styles, resulting in a perfect fusion of fashion and athleisure.

The Summer '23 Collection captures the essence of the season, showcasing youthful, bold, and athletic designs inspired by the latest fashion trends and the spirit of sports. The collection offers a diverse range of sunglasses and optical frames that seamlessly combine style and performance. Each piece reflects Carrera X Prowl's dedication to delivering eyewear that not only enhances one's style but also provides optimal comfort and durability.

The Carrera X Prowl collection introduces the C Logo Easy series, featuring the most recognizable shapes of the active concept interpreted in a contemporary way. Designed for a younger and more sportive audience, these models draw inspiration from the sportswear industry, incorporating contrasting colors and lightweight materials, highlighted by the iconic C logo on the temples. The bi-injected styles from Carrera X Prowl incorporate technical features that ensure comfort, durability, and a perfect fit. Additionally, flexible hinges guarantee enhanced grip for outdoor sports activities.

Ashutosh Vaidya, MD of Safilo India Pvt Ltd said, "We are thrilled to partner with Prowl, one of India's most promising lifestyle brands. Prowl, through Tiger Shroff, has gained immense popularity among the youth, symbolizing dedication and a fit lifestyle, inspiring many to follow in his footsteps. Prowl's brand values align perfectly with Carrera's vision, which revolves around power, confidence, and continuous self-improvement. I am confident that the Carrera Prowl collection will captivate sports and lifestyle enthusiasts, particularly millennials. Tiger's broad appeal ensures an exciting association that will resonate with a wide audience."

This collaboration aims to expand Carrera's reach among young and aspiring individuals who embrace their unique lifestyles, making a statement in everything they do. With Tiger Shroff as the face of Carrera X Prowl, this collection embodies the wearer's bold and distinctive sense of style. It will be extensively promoted across all channels to further strengthen the brand's presence throughout India.