Carrera Eyewear Collabs with Withprowl, Unveils New Collection

Carrera, the renowned Italian lifestyle and sports eyewear brand, has announced its collaboration with Prowl, the famous active lifestyle brand of Bollywood actor Tiger Shroff to launch the ‘Carrera x Prowl’ eyewear collection. 

Through this association Carrera aims to widen its appeal among aspiring young customers and millennial groups that live by their own rules and approach life standing out from the crowd. With Tiger Shroff as the face of Carrera Prowl, the new collection incorporates the bold and unique sense of style of the wearers and will be extensively promoted via all channels to strengthen the brand presence across India. 

Ashutosh Vaidya, MD, Safilo India Pvt. Ltd. said “We are delighted to partner with one of India’s most promising lifestyle brands – Prowl by Tiger Shroff that has witnessed unprecedented popularity among the youth within a short span, owing to the star who stands as an icon of dedication and a fit lifestyle for the youth, having continuously inspired many to follow the path. Prowl revolves around having a feeling of power, confidence, and continuity that perfectly embodies the brand values of Carrera. I am confident that the Carrera Prowl collection will be hugely popular among sports and lifestyle enthusiasts and will be particularly embraced by millennials. Especially with someone like Tiger behind it, who has great appeal among the kids, youth, and also the masses, it is going to be an exciting association."