Centric Brands Secures Exclusive Licensing Deal for Kids' Apparel with Authentic Brands Group

Centric Brands LLC has recently finalized an exclusive licensing agreement with Authentic Brands Group to oversee the design, production, and distribution of kids' apparel for Quiksilver, Billabong, and ROXY throughout the United States and Canada.

Under the terms of this agreement, Centric Brands now possesses the exclusive rights to manufacture kids' apparel for these three prominent sportswear brands within the US and Canadian markets, thereby expanding its portfolio in the children's clothing sector.

Steve Pinkow, Kids Group President at Centric Brands said, "We are thrilled to welcome the Quiksilver, Billabong, and ROXY brands into our licensed portfolio. These brands have been at the forefront of the action sports and lifestyle industry for decades, and we feel there is tremendous runway for growth."

The inaugural collection resulting from this partnership is slated to make its debut in Spring 2024. Available in a size range catering to Boys 0-20 and Girls 0-16, the collection will be accessible through better department stores, select specialty stores, and various e-commerce channels.

Pinkow emphasized Centric Brands' strategic positioning in the kids' apparel sector said, "As industry leaders in kids’ apparel, Centric is strategically positioned to operate and grow these brands by leveraging our speed-to-market expertise, expanding consumer reach and delivering high-quality apparel that inspires confidence in young boys and girls."

David Brooks, EVP of Action and Outdoor Sports, Lifestyle at Authentic Brands Group said, "Expanding the brands’ presence within the kids’ apparel market provides the ability to establish a lifelong relationship with consumers. We are thrilled to strategically position these iconic brands for continued growth in these key categories and further reinforce our partnership with Centric."