Del Monte Ropes in Star Chef Vikas Khanna to Promote its New Range

Del Monte, a prominent brand in the ketchup and sauces space, has tied up with Michelin Star-awarded chef and MasterChef India judge Vikas Khanna to promote its Mayo and Ketchup range. Vikas stars in Del Monte’s latest communication campaign – Made by Chefs, Loved by all for its Mayonnaise range, showcasing the great taste, variety, and quality of Del Monte’s mayo range and the reason behind same - the fact that they are made by top in-house chefs using top quality ingredients.

Mahesh Kanchan, CEO, Del Monte India said, "We are delighted to have Chef Vikas Khanna partner with us on our culinary portfolio of Mayonnaise, Ketchup, and Sauces. I say this not only because Vikas is one of the most respected and reputed chefs globally, but also because he is extremely careful about the brands he chooses to work with. For us, it is a match made in heaven with him endorsing one of India’s top-quality food brands. We believe his association will help increase our awareness amongst consumers and encourage them to choose from the best mayonnaise range available in the market and help us eventually be the first choice in terms of a mayonnaise brand."

Del Monte’s mayonnaise range includes Achari Mayo, Roasted Garlic Mayo, Sandwich Spread, Mint Mayo, Tandoori Mayo, and Eggless Mayo and comes in easy-to-use, wide-mouth jars. These can be consumed with different food items like Dosa, Samosa, Paranthas, etc.