DR. SEUSS ENTERPRISES NAMES NEW VP OF LICENSING

Video gaming influencer Michael “Shroud” Grzesiek has ended his run on the streaming platform Twitch to take his channel to Microsoft’s Mixer platform. Shroud makes the move to Mixer having amassed more than seven million followers on his now former Twitch channel. Having originally gained a following as a Counter-Strike: Global Offensive pro player, Shroud grew his followers streaming non-professional matches for titles such as “PlayerUnknown's Battlegrounds” and “Apex Legends.” The gamer made the move to Mixer following fellow gaming influencer “Ninja’s” move to Mixer after a successful run on Twitch. Both high-profile players are represented for licensing by Brand Central as part of a partnership with Loaded.