Fruit-tella Focuses on U.K. and Benelux
Perfetti Van Melle has appointed Licensing Matters Global as master licensee for Fruit-tella in the U.K. and Benelux.
Kellogg, The Breakfast Revolution And Sesame Workshop Collab
A collaborative initiative aptly called 'Bright Start'
  • By - Aanchal
  • / 5 MIN READ
Harry & David to now offer Cinnabon cinnamon rolls
Harry & David, the online retailer for gourmet gifts, will sell gift boxes of Cinnabon cinnamon rolls on its website. The company will be offering three items from the cinnamon roll bakery chain, ...
Snapdeal joins International Trademark Association
Snapdeal, India?s leading e-commerce marketplace, has joined the International Trademark Association (INTA), as part of its on-going efforts to support the protection of intellectual property on onl...
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Gene Simmons inks global licensing deal with IMG
Gene Simmons,?Co-Founder of rock band KISS and entrepreneur, has announced its exclusive?global?licensing deal with IMG.Simmons said, ?IMG is the world?s leading licensing agency, and our aim...
Clangers Mark 50 Years with Amazon Alexa Skill
Independent international media group and rights owner Coolabi Group is celebrating Clangers? 50th anniversary Nov. 16 with the launch of limited edition illustrated Peter Firmin prints and the new ...
Jack Skellington Gets Chilly with Igloo Line
Igloo has partnered with Disney to release a special edition Playmate cooler inspired by the classic holiday film ?The Nightmare Before Christmas.?The cooler is designed after the film?s main ...
House of Disaster Debuts Frida Kahlo Accessories Line
Following the success of the first Frida Kahlo licensed product launch earlier this year, House of Disaster is introducing a second range.?House of Disaster will debut Frida Kahlo products in early 2...
Disney might roll out Disney in India
Post the launch of Disney+ in United States it is speculated that the company may bring all of Disney+ content to Hotstar. It is likely that the content will be restricted to the premium segment of th...
  • By - Aanchal
  • / 4 MIN READ
2020 Toy of the Year (TOTY) Award Finalists
The Toy Association today unveiled 114 toy and game finalists for the prestigious 2020 Toy of the Year (TOTY) Awards. Known as the ?Oscars? of the toy industry, the TOTY Awards program recognizes ...
  • By - Aanchal
  • / 2 MIN READ
BIC Cello Launches ColourUP
BIC Cello, India's leading stationery brand,today unveiled its new full fledge colouring range, ?ColourUP?. The new colouring portfolio offers a variety of products like sketch pens, colour pencil...
  • By - Aanchal
  • / 1 MIN READ
Tata Motors eyes collab with BMW AG and Geely
After the acquisition of British luxury car maker Jaugar Lan Rover, Tata Group is now looking to expand. The conglomerate is said to be in conversation with Chinese car makers Zhejiang Geely Holding G...
  • By - Aanchal
  • / 2 MIN READ
Tonino Lamborghini luxury beverages launches in India
Last November 9, in Mumbai, it was officially announced with a special event the distribution in India of the Tonino Lamborghini luxury beverages products, at the presence of the CEO and Vice Presiden...
DR. SEUSS ENTERPRISES NAMES NEW VP OF LICENSING
Julie Dill has joined Dr. Seuss Enterprises as vice president, global licensing, marketing and communications.Reporting directly to the president, Dill has been brought on board to oversee consumer ...
NIKE SELLS HURLEY TO BLUESTAR ALLIANCE
Nike has reached an agreement to sell the Hurley brand to Bluestar Alliance. The terms of the transaction are not being disclosed, but the sale is expected to be completed in December."We appreciate...
VIACOMCBS ANNOUNCES NEW LEADERSHIP ROLES
CBS and Viacom have announced senior leadership appointments for ViacomCBS.The appointments will be for revenue lines roles. Each new role will be effective upon closing of the deal to combine CBS a...
GENIUS BRANDS NAMES NEW MARKETING VP
Genius Brands International has named Jamie Buono-Sikorskias vice president, marketing.Buono-Sikorski will be responsible for driving brand awareness across all the company?s properties, including...
FIREFLY REVEALS MASKED REPUBLIC'S LICENSING LINE
Firefly Brand Management has helped expand the Masked Republic?s Legends of Lucha Libre?brand with new licensing deals across multiple categories.New licensing deals include: Goodie Tw...
Kelvinator is making a comeback in India
Kelvinator, the iconic refrigerator brand that branded itself as the ?coolest one?, is making a comeback in India under Reliance Retail.Reliance Retail, the retail arm of the Mukesh Ambani-led R...
ENTERTAINMENT ONE SHAREHOLDERS APPROVE $4B HASBRO SALE
Entertainment One shareholders have voted to approve the sale of the company to Hasbro for $4 billion.The deal passed the shareholder vote by a percentage of 99.9 percent. eOne held the vote during ...
PATAGONIA LAUNCHES 'GLAMPING' EXPERIENTIAL EVENT
Patagonia has announced a new branded experiential camping experience in the Torres del Paine National Park, Chile.The Patagonia-described ?glampsground? features 20 high-end yurts, wine tasting...
BARBIE DREAM GAP PROJECT TEAMS WITH GOFUNDME FOR ANNIVERSARY
Mattel has partnered with GoFundMe.org to launch a new donation drive as part of the Barbie Dream Gap Project.Coinciding with the first anniversary of the launch of the Barbie Dream Gap Project, the...
THE MET NAMES NEW HEAD OF LICENSING AND PARTNERSHIPS
The Metropolitan Museum of Art has tapped Lisa Silverman Meyers to fill the newly created position of head of licensing and partnerships.In the role, Meyers will oversee the planning, coordination a...