Gene Simmons inks global licensing deal with IMG

Gene Simmons, Co-Founder of rock band KISS and entrepreneur, has announced its exclusive global licensing deal with IMG. Simmons said, “IMG is the world’s leading licensing agency, and our aim is to create a whole new range of products and to expand into areas of merchandising that are innovative and exciting to me and my fans. They have years of experience and expertise in this field, and I’m looking forward to building a strong and lasting relationship with them.” IMG will be developing licensing plans for multiple categories, including apparel, homeware, automotive, travel accessories, gaming, and electronics. These products are set to introduce in early 2020. In addition to this, IMG’s representation of Simmons will be including promotions, commercial tie-ins and brand endorsements. Gary Krakower, Vice President, licensing, IMG, stated, “Gene Simmons is a branding and merchandising maven, and we are so excited to be working with him. Together, we will use our extensive skills base, relationships and experience to showcase Gene’s iconic style and personality.”