eOne expands 'PJ Masks' Licensing

eOne is strengthening its footprint in the US and Canada with new collaborations and over two dozen renewals across a broad range of consumer product categories.

“PJ Masks” will be featured in an array of products from all-new partners such as Procter & Gamble, as well as additional new products from a multitude of existing partners like VTech, Disguise and master publisher Simon & Schuster. 

Just Play, the brand’s master toy partner, will be continuing to launch new lines in 2020 as well.

Joan Grasso, Senior Vice President (licensing), North America, family and brands, eOne, said, “We’re thrilled to be working with these fantastic licensees to deliver a variety of exciting new products that will enhance children’s imaginations at playtime, and that continues to build on the already strong consumer affection for ‘PJ Masks’.”

“PJ Masks” has over 90 licensees in the US and 50 in Canada, covering a broad range of product categories.