Forever 21, Precious Moments Partner to Bring New Capsule Collection

Forever 21 has collaborated with the Precious Moments brand to launch a capsule collection.

Forever 21 x Precious Moments capsule collection features hoodies, joggers, long sleeve tops, mesh tops, crushed velvet t-shirts, and more, donning Precious Moments signature designs and soft color palette.

Shehnaz Safiuddin, Vice President, Product and Marketing, Precious Moments, said, “Precious Moments reminds people to treasure the people and moments that matter in their lives, so this new collection serves not only as a nostalgic reminder of years past but also provides a positive and encouraging message for the future.”

The deal has been brokered on behalf of Precious Moments' licensing agent, Spotlight Licensing.

Joanna Choo, Global Creative Marketing Director, Forever 21, stated, “The collection is a sought-after throwback to the ‘90s. We wanted to channel the spirit of comfort and joy from our childhood as we continue to trudge through these uncertain times, and I can’t think of a better brand to encapsulate that warmth and nostalgia than Precious Moments.”