Fossil Strengthens Partnership With Flipkart & Myntra With the Launch of its Gen 5E Series In India

Expanding its partnership with Flipkart and Myntra, luxury watchmaker Fossil anounced the launch of its 5E smartwatch series to cater to the growing demand for wearable technologies in India. Unveiled recently at the Consumer Electronics Show 2021, the Gen 5E smartwatch offers personalised options with multiple enhancements and a long battery life.

The smartwatch has a 1.19 inch AMOLED display that’s always on and also options for personalisation including various interchangeable straps and watch faces. The advanced sensors in the smartwatch series provides promising data to power all the health and fitness apps. Additionally, with various smart battery modes including daily mode, extended mode, time only mode and custom mode, users can conveniently stay connected with notifications for calls, texts and apps among others. The new launch is aimed at offering an elevated experience to the brand’s consumer base, with  the ability to connect with Smart Home devices devices, lights, music and more.

Fossil launched the new smartwatch series in India after debuting it first in the US in October last year. The Gen 5E smartwatch is a slightly stripped-down Gen 5 that was launched in 2019. The 5E has an AMOLED display and has features like water resistance, heart rate monitoring and quick charge.the launch is well timed since India has become one of the fastest growing markets fro wearables in the world, with a tectonic shift in the consumption of wearable technologies.

Johnson Verghese, Managing Director, Fossil Group, India, said, “The new Fossil Gen 5E is testament to our teams’ effort in creating technology that will not only look fashionable but also help augment the user’s lifestyle. At the heart of it, this new offering from Fossil goes a step further to ensure increased connectedness and stylized designs that we are certain our consumers will love. With all the essential features of our Gen 5 smartwatch, the Gen 5E is keenly priced and will be available online for purchase on Myntra and Flipkart.”

Rakesh Krishnan, Senior Director – Electronics, Flipkart, maintained, “The Indian wearable market is witnessing a rapid growth since the past few years driven by the increasing number of health conscious customers. This trend got a shot in the arm with the COVID-19 pandemic as people looked for different ways to maintain their health. Flipkart, with its nuanced understanding of its customers, understands their fast evolving needs and has been working with its partners to bring the best-in-class technological solutions to the doorstep of millions of our customers. In this endeavour, Fossil has been a natural partner in serving customers’ varied needs and we are pleased to strengthen our long standing relationship with this India launch of their latest smartwatch series.”

Talking about the growing partnership, Rahul Sachdev, Director - Accessories, Myntra, said, “Myntra and Fossil enjoy a strong and long standing relationship and have been catering to India’s fashion forward customers in a unique way. With this launch, we further strengthen our partnership, as wearables have evolved to becoming fashionable accessories, taking the user's fashion quotient a notch higher. It’s a perfect fit for Myntra, a leading player in the fashion and lifestyle space and Fossil, an iconic watchmaker, to come together to launch the latest wearable for their consumers.”