French Connection Strikes License Deal with Inclusive Footwear Brand SANTE WADE

Footwear brand SANTE + WADE has confirmed a licensing agreement with global high-end retailer French Connection. 

The footwear label, founded by Shola and Agnès, will work with French Connection to develop, manufacture and market its footwear range for women's collections within the U.K. and Europe for one year.  

Amber Fenner, Licensing Manager, French Connection said, "Licensing is an integral part of our business at French Connection. To partner with an industry innovator whose ethos and quality align with ours is invaluable to bringing the consumer the best possible product at key price points.” 

Agnès Cushnie, Marketing Director, SANTE + WADE stated, "Our philosophy is that everyone should have the opportunity to experience beautiful and comfortable shoes, whatever their size. French Connection’s alignment with our values, anchored in celebrating diversity and inclusivity, makes this partnership a natural extension of our strategic growth. We are delighted to partner with such a prestigious brand with a resounding success in the contemporary market.”